The history from the LEGO provider begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to take up a business reselling his wood toys door to door in the town of Billund, Denmark. He known as his new business „Lego” – a combination of two Danish thoughts, „leg godt, ” which designed „play well. ”
In 1958, you can actually founder, Godtfred Kristiansen, branded a system designed for coupling the plastic bricks that would subsequently become generally known as SEGLAR „Automatic Products Bricks. inches The invention allowed LEGO to make more diverse and intricate toys.
After that, LEGO extended their offerings and began to cater to both boys and girls. It released a line of „Minifigures” in the mid-1970s that integrated human information with posable arms, and in addition marketed rings sets just for young girls.
An additional expansion in 1979 saw the creation of LEGO Space sets, adding astronaut minifigures, rockets and spaceships, between other popular themes. In 1999, the address LEGO Group entered the Star Wars market, launching establishes featuring the X-wing jet fighter and TIE UP Fighter.
Simply because the company grew, it was required to increase the ability to propose new products quickly and proficiently. To this end, it hired management advisor Jorgen Vig Knudstorp.
He helped the company cut down on inventory and reduce development time. He encouraged the organization to build contact with major toy companies, including Aim for, Wal-Mart and Toys 'R’ Us.
This individual also presented LEGO Thoughts, an online community where enthusiasts could post proposals for new Lego sets they wanted to find produced. This kind of allowed LEGO to test the benefit of new ideas and gain feedback prior to committing to them.